Competitor Analysis Tool: Keywords, Traffic & Ads | Ranklogs
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SEO competitor analysis that shows what you can take from them

Enter any domain to see the competitors you really share keywords with, the keywords they rank for, their estimated traffic month by month and the ads they run. Then Ranklogs sorts their keywords by which ones you can win.

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Competitors found for auroracoffeeroasters.comCloser = more keywords in common
You northbrew.com64% overlap beanhouse.co52% overlap cornerbrew.co41% overlap coffeereview-weekly.com33% overlap brewersbest.com27% overlap daily-grind.coffee19% overlap
100 competitors found 1,180 keywords shared with the closest Illustrative

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Competitor analysis, explained

What is SEO competitor analysis?

SEO competitor analysis means studying the sites you compete with in search: which keywords they rank for, how much traffic they get, what they pay to advertise on, and where they are weak. The goal is a short list of keywords and topics you can take from them.

The five questions a competitor analysis answers

  1. Who are my real search competitors?

    Up to 100 sites that rank for the same keywords as you, sorted by keywords in common.

    Answered in: Competitors
  2. What do they rank for?

    Up to 1,000 of their keywords with position, volume, difficulty and intent.

    Answered in: Organic keywords
  3. How much search traffic do they get?

    Estimated monthly traffic, and how their keywords and traffic moved month by month.

    Answered in: History
  4. What do they pay to show up for?

    The keywords they advertise on, their landing pages and their ad copy.

    Answered in: Paid & ads
  5. What can I take from them?

    Their keywords sorted by which ones your site can realistically win, with topic clusters.

    Answered in: Winnable for you
Winnable for you

Thousands of their keywords. The few hundred worth your time.

A competitor's keyword list is mostly noise. Select your project and Ranklogs filters it down to the keywords you don't rank for, with real demand, that your site is strong enough to win. Then it groups them into topics, so one new page can cover a whole cluster.

Find yours free →
18,420keywords northbrew.com ranks for
6,310that you don't rank for at all
1,940with real search demand
312winnable for your site
Coffee subscriptions · 41Decaf · 28Brew ratios · 37+ 14 topic clustersIllustrative
Their whole search playbook

What they rank for, what they pay for, and how it's trending

See where a competitor's search traffic comes from: the keywords they earn, the keywords they buy with ads, and how their traffic has moved month by month.

OrganicTop keywords
  • best espresso beans#212,100/mo
  • coffee subscription#19,900/mo
  • how to store coffee beans#35,400/mo
  • decaf coffee beans#58,100/mo
Keywords they advertise on
  • coffee subscription→ /monthly
  • buy coffee beans online→ /shop
  • espresso beans→ /shop/espresso
Their ad copy · landing page /monthly Fresh Coffee, Delivered Monthly | North Brew

Roasted to order. Pick your roast, skip or pause anytime.

HistoryEstimated organic traffic, month by month

Steady growth since spring: a sign their content is working, and worth studying.

Illustrative data for a sample competitor. Traffic figures are estimates based on rankings and search volume.

Inside the tool

Research a competitor in six screens

A guided tour of competitor research: our sample coffee roaster researching its biggest rival. Jump to any step below.

app.ranklogs.com — Competitor researchLive demo
northbrew.comUnited States · Englishvs your project: auroracoffeeroasters.com
Organic keywords18,4202,140 in top 3
Est. organic traffic96Kvisits / month (est.)
Paid keywords1,240they advertise on
Winnable for you312keywords you can take
Where they rank (organic)
Top 32,140
4–103,980
11–204,210
21–302,870
31–1005,220
What stands out

northbrew.com ranks top 10 for 6,120 keywords and advertises on its own top earners like "coffee subscription". 312 of its keywords are within reach for your site.

Their keywordswinnable for you first
Winnable firstEasy winsStriking distanceAll
KeywordTheir posYour posVolumeKDOpportunity
espresso grind size #3 not ranking 6,600 24 88
decaf coffee beans #5 #34 8,100 31 82
french press ratio #2 not ranking 4,400 19 81
coffee subscription #1 #12 9,900 55 64
single origin coffee #4 not ranking 3,600 35 61
Paid & ads1,240 paid keywords
KeywordAd pos.VolumeLanding page
coffee subscription19,900/monthly
buy coffee beans online214,800/shop
espresso beans16,600/shop/espresso
coffee gift box35,400/gifts
Ad copy · northbrew.com/monthly Sponsored Fresh Coffee, Delivered Monthly | North Brew

Roasted to order and shipped in 48 hours. Pick your roast, skip or pause anytime.

Triggered by: coffee subscription · monthly coffee delivery · coffee club
Competitors of northbrew.comfound automatically
CompetitorCommon keywordsOverlapEst. traffic
beanhouse.co 960 52% 61K Compare →
cornerbrew.co 750 41% 38K Compare →
auroracoffeeroasters.com you 1,180 64% 29K Compare →
coffeereview-weekly.com 610 33% 140K Compare →
brewersbest.com 495 27% 22K Compare →
Compareauroracoffeeroasters.com vs northbrew.com
All shared keywordsOnly where northbrew.com outranks you
Shared keywordYouThemLeads
best espresso beans#6#1Them
coffee subscription#12#1Them
how to store coffee beans#2#4You
light roast vs dark roast#3#7You
decaf coffee beans#34#5Them
HistoryDomain-level monthly estimates
Organic keywords (thousands) 11.2K → 18.4K
Est. organic traffic (thousands / month) 61K → 96K

Any domain at a glance: keywords, estimated traffic, paid keywords and where they rank.

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Real screens from the app

Automatic competitor discovery in Ranklogs finding true search rivals from real SERP data, ranked by keyword overlap
Keyword gap analysis in Ranklogs showing keywords competitors rank for that you do not, with opportunity and estimated traffic
Share of voice benchmark in Ranklogs comparing visibility across tracked SERPs against every competitor
Share of voice · your tracked keywords
You 34%North Brew 28%Bean House 21%17%
23keywords you lead
14keywords you trail
9they rank, you don't
Then watch them every day

Add a competitor once, see every move

Add up to five competitors to a project and the rank tracker shows, every day, your share of voice against them and each keyword where you lead, trail, or are missing.

  • Share of the top 10 across your tracked keywords
  • Keyword-by-keyword: who leads, by how much
  • When they move on your keywords, you see it the next day
Competitor research on every plan

Research as many competitors as your lookups allow

Each new domain you research uses lookups from your plan's monthly allowance. Results are saved, so opening a domain again costs nothing.

  • Starter500 lookups a month$19/mo
  • Pro3,000 lookups a month$59/mo
  • Agency12,000 lookups a month$249/mo

Every plan includes every tool · 14-day free trial · no card · 30-day money-back guarantee · See all plans →

FAQ

Competitor analysis questions

What is SEO competitor analysis?

SEO competitor analysis means studying the sites that compete with you in search: which keywords they rank for, how much search traffic they get, which pages and ads earn it, and where they are weak. You use it to find keywords and topics you can win from them.

How do I find my real SEO competitors?

Enter your domain and Ranklogs finds the sites that rank for the same keywords you do, up to 100 of them, sorted by how many keywords you have in common. Your search competitors are often not the businesses you think of as rivals.

Can I see how much traffic a competitor gets?

Yes. Ranklogs shows a competitor's estimated monthly organic traffic and a month-by-month history of their keywords and estimated traffic, so you can see whether they are growing or slipping. Traffic figures are estimates based on rankings and search volume.

Can I see a competitor's paid keywords and ads?

Yes. The Paid & ads tab lists the keywords a domain advertises on, with ad position, search volume and landing page, and groups their ad copy by landing page so you can read their messaging. A live ad check shows who is advertising on a keyword right now.

How do I find keywords a competitor ranks for and I don't?

Research the competitor and open their keywords with your project selected. Ranklogs shows their position and yours on every keyword, sorts the ones you can realistically win to the top, and groups their keywords into topic clusters you could cover with new pages.

What does "winnable for you" mean?

It marks the competitor keywords your own site has a realistic chance to rank for, based on how strong your site is compared with the pages ranking now. It needs a project, so Ranklogs knows which site to compare.

Can I compare two domains side by side?

Yes. Compare two domains to see the keywords they both rank for, each one's position, and who leads on each keyword. You can filter to only the keywords where the other site outranks you.

Can I track competitors every day?

Yes. Add up to five competitors to a project and the rank tracker shows, every day, your share of voice against them, the keywords where you lead or trail, and the keywords they rank for that you don't.

Which countries can I research?

Any country and language Ranklogs supports for rank tracking. Pick the market before you search; results are saved per domain and country.

How many competitor lookups do the plans include?

Competitor research uses the research lookups in your plan: 500 a month on Starter, 3,000 on Pro and 12,000 on Agency. Results are saved, so opening a domain you already researched costs nothing. Every plan includes every tool, with a 14-day free trial and no card required.

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One subscription, every SEO tool

Compare their links with the backlink checker, or their AI presence with AI search visibility. See every Ranklogs SEO software feature, or jump into another tool:

See who you're really up against

Enter your site and find your search competitors, and the keywords you can take from them, in minutes.

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  • No card required
  • 30-day money-back
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