Free SEO Tool
Free Schema Markup Generator (JSON-LD)
Create valid structured data for 13 schema types in seconds. 100% free, no signup, runs entirely in your browser.
The generator runs in your browser — enable JavaScript to use it.
How to use the schema generator
- Pick a schema type that matches your page (e.g. FAQ, Product, Article).
- Fill in the fields. The JSON-LD updates live as you type; empty fields are left out.
- Copy the code and paste the
<script type="application/ld+json">block into your page's<head>, then validate it.
What is schema markup and why it matters
Schema markup (structured data) is standardized code, in JSON-LD format, that describes your page to search engines and AI answer engines. It powers rich results in Google and helps tools like AI Overviews, ChatGPT and Perplexity understand and cite your content accurately.
Google reduced FAQ and How-To rich results in 2023, so those rarely appear in regular search today — but the markup is still valid schema.org and is increasingly used by AI engines, so it remains worthwhile. Types like Product, Article, Recipe, Event, Job Posting, Local Business and Breadcrumb continue to drive rich results.
Supported schema types
- FAQ Page — question & answer blocks
- Breadcrumb — page hierarchy
- Local Business — NAP, hours, geo
- Organization — brand, logo, social profiles
- How-To — step-by-step instructions
- Job Posting — role, salary, location
- Article — headline, author, publisher
- Person — name, role, profiles
- Video — VideoObject metadata
- Product — price, availability, ratings
- Event — dates, location, tickets
- Recipe — ingredients, steps, times
- Website — Sitelinks Search Box
Frequently asked questions
What is schema markup?
Schema markup (structured data) is code in JSON-LD format that helps search engines and AI engines understand your page content, making it eligible for rich results and richer citations.
Is this schema generator free?
Yes. The Ranklogs Schema Markup Generator is 100% free, needs no signup, and runs entirely in your browser — your data never leaves your device.
What is JSON-LD and where do I paste it?
JSON-LD is Google's recommended structured-data format. Copy the generated <script type="application/ld+json"> block and paste it into the <head> of the relevant page (or via your CMS/tag manager).
Does adding schema guarantee rich results?
No. Valid schema makes a page eligible for rich results, but search engines decide whether to show them. Always validate with Google's Rich Results Test.
Do FAQ and How-To still show rich results?
Google reduced FAQ and How-To rich results in 2023, so they rarely appear in regular search now. The markup is still valid schema.org and is used by AI engines and other consumers, so it remains worth adding.
Which schema types does this tool support?
Thirteen: FAQ, Breadcrumb, Local Business, Organization, How-To, Job Posting, Article, Person, Video, Product, Event, Recipe and Website (Sitelinks Search Box).
How do I validate my structured data?
Use the built-in buttons to open Google's Rich Results Test and the Schema.org Validator, then paste your copied markup to check it.
Can I use this for multiple FAQs or steps?
Yes. Types like FAQ, How-To and Recipe let you add as many question/answer pairs, steps or ingredients as you need.